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Some Marketing Doesn’t Need a Tagline
February 9, 2009 · 1 Comment
Posted by C.J.
I lifted this photo from the AFP. What are they really trying to say?

You’d think reality would already have set in. Politician ≠ Saint.
Categories: Politics · Uncategorized
Tagged: Obama, Propaganda
Mega Concerns for Megachurches
November 18, 2008 · Leave a Comment
Posted by C.J.
In spite of a tremendous amount of hard work and energy expended, some things will never fully achieve what their creators want them to be. The airline industry, American auto companies, and the television show Cop Rock come to mind. Best intentions can’t make up for a bad concept. In my mind, megachurches fall into this category as well.
There seems to be a growing trend for churches to strive to reach megachurch status. Churches like Willow
Creek Community Church and Lakewood Church have set the trend, and many smaller Christian churches are beginning to follow it. But I believe there are certain hurdles that megachurches face that are not easily overcome. Some of these stem from sheer size; others come from human weakness. Specifically, I am concerned about:
- Lack of community. God designed His church for fellowship and community. I’m not convinced that it’s really possible in a church of thousands. Even those who are plugged in prior to rapid growth find that they no longer see their friends and family on Sundays; they’re lost in the crowd, literally. Some churches use life groups/care groups led by laymen to try and create community. It can be effective, but the challenge is finding qualified leaders for the groups. If, as some churches contend, every person in the church should be involved in a life group, then a church of 5,000 people needs a minimum of 500 people who have the knowledge, ability, and willingness to lead a group. And group leadership requires more than a basic knowledge of scripture. Inevitably, those group leaders become teachers, counselors and prayer partners. If there are 500 groups with a minimum of 500 leaders, but only, say, 5 or 6 pastors involved in overseeing the program (and I believe that’s generous), how can the church ensure that the leadership of the life groups is effective? Answer: they can’t, and it puts the body at risk.
- Anonymity. This issue spins out of issue #1 and has two sides to it. First, newcomers can attend the church for weeks or months and never be noticed. They become part of the nameless masses–hardly conducive to becoming connected in a community. Second, regular attendees and members can coast, giving nothing back to the community, and no one will be the wiser. The most obvious repercussion is that the work of building the community is distributed across fewer people, creating more work for those who do participate fully. The less obvious, but more significant downside is that the coasters do not fully experience the fellowship God intends for his church. It’s like the guy who doesn’t pull his weight in a group project in school. The work is carried on by the rest of the team, but the slacker doesn’t learn what he was supposed to learn. He loses out.
- Disconnection from pastors. No matter how dedicated the pastoral staff of a megachurch is, they can only have meaningful relationships with a small percentage of the people who attend. Think about it, a church the size of Willow Creek Community Church has twice the population of Sarah Palin’s hometown of Wasilla, Alaska. Even pastors of smaller megachurches have an impossible task. How can they effectively shepherd multiple thousands of people? In all fairness, the pastors I’ve known from megachurches are sincerely trying to know as many people as they can from their churches, but it’s overwhelming.
- Celebrity. With the exception of a few who have become enamored with their own greatness, I sincerely believe that pastors at megachurches try to keep their egos in check and work to minister to the people in their church and greater community. They are not the problem. The problem arises from church-goers who become so fond of a pastor and his teaching that they elevate him to star status. So what? When so much attention is focused on the man in front of the room, it detracts from the real reason we’re involved in the church in the first place–communal worship of God. If a man or woman is the centerpiece, then where is God’s place? Just something to consider.
- Navel gazing (i.e. we have it so good here): As I see it, when a church reaches a certain healthy size, the leaders of the church should coordinate a church plant, spinning off a smaller congregation from the larger church, thereby reaching a greater community than a single church can do alone. Church plants like this help prune back the larger congregation, keeping it a healthy size and allowing the leadership to continue to shepherd in a personal way. Unfortunately, church plants don’t happen very much anymore. Why? I believe that some churches become so enamored with what they’ve become and what the status quo offers that they don’t want to leave to plant another church. While this doesn’t necessarily weaken the body, it doesn’t strengthen it either. Think of the number of neighborhoods that could be ministered to if churches took the planting process seriously.
Another concern is that growing the attendance of individual churches is beginning to feel to me more like a competition than a mission. Outreach Magazine even publishes annual ”100 Largest U.S. Churches” and “100 Fastest-Growing U.S. Churches” lists. Something doesn’t feel quite right about that. It’s like a “who’s who” list. Why should such lists matter if we’re not trying to stroke our own egos? Makes me wonder.
Ultimately, I believe most of the pastors of these churches are doing the best they can to minister the their churches and teach the Gospel and biblical truths. Nevertheless, I firmly believe that the megachurch model is flawed. Can God work through these behemoths for His good? Absolutely. (One of the many benefits of being omnipotent, eh?) But how much more rewarding is it for Christians to be involved in a community that is built on the premise of interdependence and fellowship rather than sheer size? I contend much more.
These are my thoughts. What are yours?
Categories: Christianity · Church · Uncategorized
Tagged: Megachurches, Christianity, Community
The Case Against Invasive Species
July 16, 2008 · Leave a Comment
Categories: Uncategorized
Tagged: Gardening, Invasive Species
Bad Sneakers? Not Anymore
July 16, 2008 · Leave a Comment
Posted by C.J.
I have no comfortable places to sit and have little to do because of the aforementioned flooring project, so I spent tonight sitting in my jury box chair, feet up on a kitchen stool, blogging and reading blogs. I came across a Foo Fighters’ blog post in which Dave Grohl mentions that a companion bought a cool pair of plastic shoes in Tokyo. The post made me sit back and consider words I use to describe athletic shoes.
As a kid, I’d never use the word “sneakers.” I considered it too geeky. I always referred to my shoes as “tennis shoes.” Now, I’ve reconsidered. I believe that ”sneakers” has an element of cool to it–geeky cool, but still cool. Old-school Elvis Costello cool. Tennis shoes? Not so much.
Sneakers are in. Tennis shoes are out.
Categories: Uncategorized
Quote of the Day
June 27, 2008 · Leave a Comment
Posted by C.J.
“Strong women and strong men use strong words.”
–D.J. Stevenson (age 4)
Categories: Uncategorized
How Do I Get a Job Title Like That?
June 3, 2008 · 1 Comment
Posted by C.J.
I spend much of my time in my day job looking for professional speakers for my company’s events, which means I get to peruse speaker bureau Web sites and read bios and watch videos of speakers in action. In my quest for speakers, I’ve come across two job titles that I’ve longed to have: futurist and adventurer.
The job of futurist seemed intriguing at first. It’s very Asimov. I could imagine the conversations.
Guest at a cocktail party: “What do you do for a living?”
Me (with hands on hips and head held high): “I’m a futurist. I predict the future!”
Then I heard some futurists speak. It’s not for me. For having such an exciting job title, a futurist’s job is pretty bland–too much research and statistics.
Ah, but there is still the path to being an adventurer.

I can’t see a downside to being an adventurer. There are excitement, athletecism, exotic destinations, and fame. The problem is, as an out of shape 38-year old man with a desk job, I’m not sure what path to follow to achieve the title “adventurer.” I mean, futurists at least have college degrees that match their vocation. Heck, some futurists I know majored in “future studies.” There’s no “adventure studies” major that I know of. I have a B.S. in English and will soon have an M.B.A; those won’t cut it. What do I have to do to be called an adventurer? I camp and love to bike and fish. I’ve traveled across Europe in a train’s sleeper car with a motion sick companion. What does it take!?!
Ultimately, it doesn’t really matter; my name plate at work isn’t large enough to say “Christopher Stevenson, Professional Development Manager and Adventurer.”
So much for the dream.
Categories: Dreams · Uncategorized
Tagged: Dreams
Kicking it Off
May 29, 2008 · Leave a Comment
I have things I want to do. Fun and exciting things. Things with my wife and kids. Summer is here and it’s time to get going. We’re kicking it off with a trip to Chicago this weekend. More to follow.
Categories: Family Trips · Uncategorized
Tagged: Chicago, Family, Weekends


